Top 5 Video Marketing Trends for Small Business in 2018
Video marketing trends change from time to time. As the market is changing continuously, it is important to keep yourselves updated about the trending strategies that are being used by companies to achieve better results. This year has been a great period for companies that are trying to market their products using video marketing. Especially for small businesses, this mode of digital marketing is proving to be an efficient way to gain popularity and visibility.
Video marketing can become the stepping stone for your business if you implement the strategies wisely. It doesn’t matter whether you are a big business, medium business or small business, video marketing will help you boost your sales and performance. If you are still trying your luck with old video marketing strategies, you might just be wasting your time, money and effort. In an era wherein videos are flooding all the social media platforms, you need to implement unique and effective video marketing strategies that can beat your competitors.
Here are the top five video marketing trends for small businesses that can do wonders:
1. Live Streaming of Videos
Live video streaming is the fastest growing video marketing trend that will soon take a plunge in 2018. According to the statistics, there is a significant growth in the number of people watching live videos. These statistics are observed to be way too higher than the statistics of pre-recorded videos. Live streaming not only attracts views but also is proven to be more economical. Digital marketing companies in Mumbai, Bangalore, and other major cities in India suggest their clients to use live streaming as a tool to increase the customer base.
2. Virtual Reality and Augmented Reality Video
As the technology is improving, people are drifting towards trying new technologies like VR and AR. As the rate of customers who use VR and AR systems is increasing, brands are aiming at these users to promote their brand. Virtual reality is still a field that is growing. With the advancements in technology, the VR video marketing trend will also grow with time.
3. 360-Degree Videos
People love watching new things. The 360-degree videos are one such new thing that customers are fascinated to watch. For the fact, 360-degree format videos are the best way to get noticed by a large population. This video format can be a great tool to publish unique content that grabs your customer’s attention.
4. Square Videos for Optimizing the Video for Mobile
Mobile phones are the main targets of video marketing. With the decrease in data charges, people are interested in watching videos more than reading content. Optimizing the video for mobile users is an important aspect of video marketing. Mobile phones are the main target of video marketing. With the decrease in data charges, people are interested in watching videos more than reading content. Optimizing the video for mobile users is an important aspect of video marketing. Square format videos are easy to view on the phone. Probably, that is the reason why square videos are one of the most effective video marketing trends.
5. Instagram and Snapchat Stories
Instagram video statuses are a great way to engage your customers. Updating a still of your main video as a story and linking it to your website can be a great way to get your customers to utilize your services. Instagram and Snapchat stories are a great way to launch new offers and services.
These are the five video marketing trends in 2018 that can make your business reach its marketing goal. Video marketing is a boon for businesses that are planning to expand the business. This field of digital marketing not only fetches new customers but also increases the visibility of the brand. If you are into video marketing, these trends are a great way to update your marketing strategy. The common grounds of video marketing like content quality, keywords and video channel should be given equal importance to get good results. If you are new to the business, there are many digital marketing companies in Mumbai, Bangalore, Pune, Chennai and other cities in India that can help you with video marketing.
Micheal Anderson is known for their best digital marketing services, working with Techmagnate in the Boston, USA. He likes to write on various services such as video marketing, mobile advertising, app store optimization, eCommerce website development etc.