You might lack the manpower ornot have the time needed to totallydevote yourself to build upassociations with the media, pitch press releases and write down guest-posts. If so, the time has probably come to engage the services of a specialized PR company. You can approach an economical independent PR agency or a traditional firm. Whichever you choose, there are several questions to ask yourself ahead of signing on the dotted line.
Will they be able to able to demonstrate tangible results?
With the emergence of small-scale PR agencies, a small business and start-up can engage with the media while not spending a fortune.
As a tech start-up, you wish to hire the services of aPR firm
- That’s experienced working with start-ups
- Has knowledge of the ecosystem and the manner in whichstart-ups functions
- Haswide-ranging media contacts covering these sorts of stories
Ahead of choosing a tech pr agency make certain to check out their present and former clients and check out that they’ve worked with corporations in the same niche as yours.
Next, you mustfix a tactic call with thePR firm. When a firm fails to offer a plannedon-boarding process ahead of taking a payment, continue your search.
Make as many enquiries as possible during the on-boarding call. Strike off a company that is vague or proposes something that cannot help you reach your market.
All respectable firms must be able to produce instances of effective campaigns for customers from various industries and follow up with a tactic based on former results that would work for your case.
Is it a must that you pay a retainer?
The sole way of truly testing the value and proficiency of a technology PR agency is by giving them a try.
Not getting selected up by the media during your first cycle doesn’t mean that you change firms right away.
However, when the process of a firm doesn’t click, cannot communicate successfully or does not do a good job of portraying your vision and values you should call it a day.
What proposals does the firm offer?
Check whethera leading publication has covered the concerned firm. If it isn’t so you must question yourself why.
Setting up a website that looks great and putting somemade-up testimonials from unreal companiesis easy. Thus, be cautious aboutfalling preys to PR cowboys.
Is the firm transparent?
A company must show you its media contacts and mustkeep up a height of transparency right from the start through to the finish.
While signing up a PR company doesn’t need to be a lifelong commitment, it is important to take the extra time researching potential firms, and speaking to contacts for recommendations, to be sure you find a good fit.
To chop and change PR firms can be costly and strenuous. It could involve paying several on-boarding charges and spending hours phoning and emailing for painting an image of your company. Remembering these tips will help you in a not jumping into well-matched association out of ease and living to regret it.