From manufacturer to consumers, here is a whole process of getting the things made by the producers to the end user that is consumers. Firstly the product whatever it might be when made it taken to the distributor, whose responsibility is to make sure that he makes things available to all kinds of whole sellers. Okay for now, whole sellers as the name suggests are the people from where we can buy products (could be any sort of product) in bulk quantities and they usually have a lesser price. Then comes there retailers who are responsible to taking bulk items and forwarding it to the end users for their own use, no further selling. Whether it be mobile phones, washing machines, vacuum, furniture, air conditioners, utility items or garments etc. All of these go through this process before reaching it to you.
Where to buy?
The one big option that the end user has to choose, is to which retailer one has to buy from. For this purpose many compare retail prices and all other options available. Some of them provide free delivery on heavy duty items which one can’t carry with them on their rides or cars. Some may offer gift hampers on certain purchases. Some offer product security (which is one big aspect in itself).some offer easy payment plans or we say installments.
We have a variety of retailers around us and certainly many retail products. What do we mean by retail products?. All those items that are used by the consumer are retail products. IN UK following are considered to be retail products: Alcohol, books and stationery, food items, DIY goods, all sorts of electrical goods, chemists and drug store items, furniture’s and carpets, all sort of consumables. Foot wears, garden products, music and films and finances etc.
Retail prices are bit higher than the whole sale prices due to the reason of added costs over them. But still there are retailers that offer a bundle of things to compensate your purchase and this we think in something that makes them their permanent customers. Retailers offer such things to maintain their flow and also to attract potential customers. Indeed! There is a competition in all retailers as well. We consider this important due to the fact that while in the process of sale and making customers the manufacturer gets the continuous feedback of what to make further. What is the demand of their customers? And how to cater them.
High Street Stores
Among all of these stores are also specialty stores, like the ones who only sell carpets, furniture, electronics and if we go into high end brands consider Victoria secret a retailer and Nike as well. Because both of them like other have special single variants to offer to their customers.
Technology in shopping
In this new era full of technology there are now retailers like the ones who use mobiles and sell items to their customers and those as well who use web portals to display items compare and save them and then proceed with the purchase. This is the kind I like the most because one is hassle free from roaming into the market taking the stress of comparing items and then fall into the trap of sales persons who somehow convince you to buy products that you really didn’t wanted to have but they made you think that they might be a necessity. Recently, i was searching the internet for some good books retailer that offers free delivery. And guess what I found some that were actually having a bundle sale 4 books in the price of two along with free delivery. And in case you wanted to exchange the book with the other one it also wouldn’t cost you a penny. You have everything in front of you at the comfort of your home. One can easily scroll through websites and look for items that he/she requires. The best thing about these kinds of e-commerce shops is that you can subscribe to them and avail different surprises in the form of testers, gifts etc. Everyone has a different point of view of why to visit a retailer or to shop from home.
The difference between the whole sale and retail stores is quite obvious. You get bulk items from the whole sellers and individual products from the retailer. All those retail products were once whole sale products. Let, me clear that with an example. I go to a whole sale grocery store that has items for sale in bulk for ( 2-3 items together) specially soaps, hand wash refills sometimes toothpastes, and soda cans etc. all of these are 2-3 pounds lesser than those I get from Macey’s in general; where I have to pay for single items all the way.
I don’t usually get into upgrading my household items on and off. It’s rare that I’ve to change one of my retail products let’s say electronics if the repair cost is almost the same as buying the new one. All of the business from around the world are following this track of supplying the customers what they want and how. Most of the most liked and appreciated thing is the easy pay plans. I remember few months back I cleared all my installments for the carpets (one of the retail products) that I purchased for 15 pounds a month. And honestly this was the easiest thing that I could have done to myself. And now I’m planning to get an upgrade on my TV set which I’m getting from a retailer near my place with an easy pay plan and free deliver for just 20 pounds a month. This is something every person can afford when we are not ready to empty our banks in a go for items we use on our daily basis and they cost too much when get repaired.