Mobile Broadband Development – Latest Telecommunication Analytics Out | Rejecting Popular Myths
Analysis on the potential development of Mobile Broadband (MBB) and Voice Market in India. The latest data compiled by Mason Reports has brought surprising results, which can be leveraged to change the face of the telecommunications industry in India.
Considering the key factors of the account, such as network availability, device availability, data tariff, local content ecosystem, competitive factors, and technologies. It has been found that some negatives are prohibited. Most drivers are present in the favorable state and the country is running a telecommunications Center of Revolution.
On adjusting to the average income of the Indian family. India’s current data tariff (average 228 / GB average on average) is significantly higher than the developed (and developing) countries. Can be the reason. Major is –
Reason 1- India’s Data Tariff (1 GBP Price Pack) Percentage of the per capita National Income (GNI) is currently 2.6%, whereas the data tariff of developed economies on average is currently present as a percentage of GNI per capita 0.4-0.5%.
Reason 2- Comparison of data tariffs in India against other countries for per GB data as per percentage of GNI per capita per generalization for per capita income in countries shows that the average user in India spends 2.6%. There is annual income to consume 1 GB of data per month, which is significantly higher than the average of 0.2-0.4% in developed markets.
In addition, the current data was assessed under a scenario in which the reduction in data tariff. And the development of the digital content ecosystem. India reaches the level of other mature markets i.e. A scenario where tariffs in India are available in the GNI Reaches 0.42% per person.
Note: This theoretical analysis concluded that 75% reduction in data tariff (ARBB 57 alone) can increase the ABBB user base to 645-667 million Sims. And increase the level of monthly data usage to ~ 4.2-4.3 GB per SIM Is FY20
Data Usage in India – Some Driving Factors
Another driving factor which can significantly affect the culture of data usage in the country is the local content ecosystem. Mobile internet adoption rates are often higher in those markets, which have vibrant digital ecosystems that provide online content. And services to end users who are localized and relevant to their needs.
GSMMA index of mobile connectivity has given India a score of only 33 on content status compared to the normal score of 80 for the UK and USA. India’s scores are retained by a wide range of languages spoken in the country (lack of multilingual content). As well as by a large number of factors such as lack of market digital products and services.
A paradigm shift in content index scores can further increase the level of SIM usage per month through multilingual content. And significant improvements in the availability of large-scale digital products and services (with a huge drop in data tariffs up to 75%). The higher the 10.2 GB in the financial year 20.
The results of the convertible scenario study reached the conclusion that from the perspective of consumer affordability. The average monthly increase in data usage was ~ 10.2 GB per discounted tariff of 57 rupees per rebate, with 10% contribution voice, “INR 645” in the financial year. 20 Monthly ARPU has been enhanced in the total (data + voice) for the MBB user.
Therefore, in these tariff changes and material ecosystem in the data tariff. The average MBB user in India has the ability to reach data usage of up to 10 GB per month by FY 2020 in the development.
A 75% decline in tariff from its current level can make the MBB user base in India up to 667 million by 2020, which represents 53% MBB entry!!!