5 Best Technologies to Embrace For Business Events
Business events are an important marketing strategy that can skyrocket any businesses sales. Because you are participating with the highly targeted audience as your attendees, business events provide a great opportunity for corporate outfits to increase brand awareness as well as increase the sales instantly. Though there are many different types of events and for each you need a different strategy to connect with the audience, there is one strategy that remains constant throughout. That is leveraging technology. Technology is nowadays a must have for any type of corporate event. Doesn’t matter if you are a small organization or a multinational company, events are equally important for any type of organization. Here we are sharing 5 latest technologies that every event planner needs to embrace during business events.
Virtual reality is the latest addition to the audiovisual fleet used by event planners and organizers. However, in a very short span of time, it has become the most crucial technology to have in an event. Nowadays every planner is embracing virtual reality in their event one way or the other. Many companies use VR for a product launch. As this technology can bring an amazingly immersive experience that could stay in mind for decades, it is the best way to launch products that would create a buzz in the industry. Though the technology is a little expensive for most organizations, VR rentals have provided a way to leverage virtual reality for every scale of the company.
Augmented reality could be called the sister technology of virtual reality. Though many people consider both these technologies the same sometimes there is a clear difference between both. VR is a completely artificial mapping of real-world using technology whereas AR is a mapping of artificial technology into the real world. Augmented reality, in my opinion, has more cravings among users as that of VR. However, is not very much commonly used among the masses. Business arena however and especially events industry is more than happy to leverage AR in event spaces.
iPad or mobile devices:
Mobile devices and specifically the iPad is the best bet for many event organizers. iPad single-handedly has been ruling the events industry since past few years. Still, is considered a must-have technology in any type of business event no matter trade show, conference, seminar or meeting. iPad is the best replacement for giant LED screens, laptop, and manual attendance desk. There may be a problem using an iPad when you have a conference where there are hundreds of attendees. But, iPad rental services make it fairly easy to leverage this amazing for short-term business events.
Though not very useful for audience interaction during the event, it can pull crowds when you are an event like a trade show. Despite so much advancement in the technology, we still face a low battery issue during important occasions. The charging station is a solution to this problem. If you are participating in a trade show, charging station is a must have as it will pull crowds towards the booth. And as people spend time charging their gadgets you can leverage that time to capture leads.
Though not a gadget, social media is the most important technology you would like to have at the venue. It has now become more of a habit than fun to take a selfie and share it on social media. Event planners can leverage this habit to increase their reach by using specific tags. The photo booth is a great example of this.